Top 7 Video Editing Software for Your Marketing Strategy In 2022

best video editing software

Video content is an irreplaceable tool for promoting your blog, product, or any other business. Video marketing tells people about your service, increases engagement on social media, educates users and allows reaching them not depending on location. Such videos boost business awareness by 70% and create stronger bonds with the audience.

The good news is that you don’t need to be a professional videographer or editor to create promo videos. With such a variety of editing instruments, anyone can design a high-quality video with minimum investments. Below, we will share the best video editing software for 2022 that you shouldn’t miss.

1. Fastreel Video Editor

The first video editor on our list is Fastreel. It allows creating videos in three simple steps. First, add the files you want to use in the video. These can be pictures, videos, and GIFs up to 500 MB. Then, choose image display duration and transition style, and upload music from Fastreel’s library or your computer. Afterward, download the file in the necessary format.

The most significant advantages of Fastreel are a large number of transition types, customized clip duration, creation of online videos without downloads, and free music library. There are three payment plans at the moment: free (with a watermark on the video), Single Premium – $5.95/video, and Unlimited Premium – $9.95/video. The last one has unlimited premium export and access to all tools, libraries, and templates.


2. Animaker 

Animaker is a tool that will be suitable for professional animators and beginners. It is trusted by such brands as Amazon, Bosch, Philips, Siemens, and Dell. Animaker has 10 million users who have created more than 20 million videos. Some of the best features of this video editor are a Character Builder and Auto Lip-Sync. You can choose from 15 facial features and ten accessories to build unique characters and customize your videos. Then, add voice-overs to the characters and watch them speak without a need to animate lips – Animaker does everything automatically. 

The primary payment plan costs $10 a month and includes five premium uploads, HD quality videos, and five characters. Other plans are Starter – $19/month, Pro – $49/month, and Enterprise with customized payments.


3. Lightworks 

Video marketing is one of the best things you can do for your Business. To achieve the best results, you can try Lightworks. This powerful software is packed with lots of features: high precision trimming, support of several cameras, 720p export to YouTube, and much more. It supports almost all possible formats, 4K videos, and has guidelines for getting started. Lightworks is compatible with Windows, Mac, and Linux.

The free version is enough for beginners, although you will be limited in features and instruments. Another disadvantage is that you can save the project only in MP4. There are three payment plans: Pro Monthly – $29.99, Pro Yearly + Boris FX – $209.99, and Pro Lifetime + Boris FX – $525.59.


4. Lumen5 

Lumen5 is extremely popular among users thanks to its convenience, simplicity, and rich functionality. This software is also trusted by The Economist and Time Magazine. You can take pictures and videos with your iPhone camera or another device and then use Lumen5 built-in uploader. It helps to create storyboards and presentations and insert text, animation, and music. There are hundreds of templates and colors to choose from. Apart from the free plan, Lumen5 can be purchased for $15, $79, or $199 per month. There is also a Business package with custom pricing.


5. Magisto 

If your 2022 marketing strategy involves video content, pay attention to Magisto. With the help of its brilliant editor, you can create social videos in a matter of minutes. It is a certified YouTube and Instagram partner and has thousands of users from all corners of the world.

Thanks to AI technology, Magisto creates effective and personalized videos using millions of stock photos and video clips. To use this tool, upload the files through the website, choose the editing style and soundtrack, and let the Artificial Intelligence video maker do the rest. You can choose from three packages: Premium – $4.99/month, Professional – $9.99/month, or Business – $34.99/month.


6. WeVideo

WeVideo can often be found among the best video editors. It allows creating professional videos even if you are a complete amateur. With its help, you can add a green screen, enjoy zero upload time, and choose from numerous formats.

The WeVideo database access 1 million stock media: images, videos, and royalty-free music (even in a free business plan). This software works well on all devices, including Windows, Chromebook, and Mac. Suppose you want to edit on the go, download iOS and Android apps. Apart from the accessible mode, there are four payment plans: Power – $4.99/month, Unlimited – $7.99/month, Professional – $19.99/month, and Business – $36.99/month.


7. Biteable

There are many free online video editors on the market, but not all of them can boast such a wide range of features as Biteable. It allows creating slideshows, business videos, media advertisements, and more. Their library has over 1 million images, 800,000 clips, and royalty-free music. The animation is professional, and the support agents are always ready to help. Unfortunately, there is a watermark if you use a free Biteable plan. But this problem is solved in the Plus ($19/month) and Ultimate ($49/month) packages.


Conclusion – Best Video Editing Software 2022

Above, we have discussed seven online tools that help create videos indistinguishable from professional ones. They are free or come at a reasonable price, have outstanding functionality, and are friendly to beginners. We are sure that with the help of Fastreel, Animaker, Lightworks, and other programs, you will become a skilled videographer and ensure the organic growth of your Business.

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